One of the first items mentioned by the client upon my hire was the need for consistency. They needed each email to appear as though it was coming from Harley-Davidson, no matter the division, the campaign, and no matter the designer. Over the next several weeks, I interviewed representatives from different departments and divisions of Harley along with many of the people on the Mindtree team to gather a wish list and a list of technical requirements to create an email style guide. This guide would cover elements such as logos, copy, registered trademarks, spacing, color, and image usage giving designers a reference and a starting point for their creative ideas.
While working with Harley-Davidson, I managed and presented the day-to-day timelines of over 40 emails a month, each with several versions marketing toward different client profiles. I coordinated kickoffs, reviews, cross-functional meetings, and implemented process changes within the creative team in India to increase understanding and output ensuring smooth execution during product release dates and holidays. The campaigns managed included standard e-comm, holiday, product launch, newsletter, museum, financial, and insurance emails.
