While working with Ruby Tuesday, I helped manage, design, and execute the look and feel of their monthly email campaigns. I helped to build a modular system for each month which streamlined the efforts of copywriters, designers, and coders.
The look and feel of email campaigns were captured in a design toolkit so elements could be carried over to digital ads and social media as well.
In addition to digital assets, some of the campaigns would have print advertising included to draw engagement into the digital experience via QR code.
Smokey Mo’s is a BBQ chain based in central Texas who recently rebranded in mid 2021. Still building their asset library, I added to the branding by creating menus and daily deal posters which used brand elements and treatments in a new way staying consistent with the established identity.
