During the branding of Nabisco’s sponsorship of the Tokyo Olympics, I helped establish the look and feel, and I was in charge of creating the style guide for the effort. The style guide included elements such as logo usage, colors, product photography, visual elements such as the stars and stripes, product packaging, and athlete imagery.
I often worked on social media efforts for many Nabisco brands such as Ritz including this Pinterest advertisement for holiday snack ideas featuring Ritz crackers.
I also worked on storyboards of poetic social media videos for Oreo’s WhatsYourStuf.com campaign linked above, where viewers were called to vote on their favorite product, Thins, Original, Double Stuf, Mega Stuf, or Most Stuf. Below, are the individual visual poems per product.
In addition to storyboarding for social ads, I worked on storyboards for TV spots as well. In this 15 second Straight Talk ad for the iPhone 11 launch linked below, I worked with the copywriter to convey the concept from key points till end card.
I also worked on concepting and production for print campaigns such as the Every Flavor Welcome campaign for DoorDash which included vehicle wraps and posters featuring overhead photography of foods from different cultures.
I often worked on concept pitches for a variety of brands such as Twisted Tea. In this concept pitch, we presented several scalable ideas for 15 and 30 second TV commercials.
In this pitch for Sling, we presented a rebellion concept backed by data on the cable cutting trend of the time. The pitch included ideas for print, social, and TV spots.
In this pitch for Penske, we presented several B2B and B2C concepts for magazine ads, posters, and social media that pushed to get the consumer to identify the Penske yellow with the comfortable confident brand identity.
In addition to concept pitches for current clients, I often worked on concepting and production of new client acquisition pitches including this winning client pitch for Old Navy. In this pitch, the agency explores whimsical “fashion for everyone” ideas for social media, tv spots, celebrity partnerships, and brand activations.
In this new client pitch for Samuel Adams, the agency asks the viewer to consider who Sam actually is. What does he stand for? What would Sam do?
In this winning client pitch for Truly, the agency explores the idea of embellishing the truth with big fish stories in TV spots, fanciful illustrations, and bold colorful patterns in ads and packaging.
